Audiences Will Get Pitch Slapped by the New Musical Comedy One Week Earlier than Expected
Universal Pictures announced today that it will release Pitch Perfect in select theaters across North America on Friday, September 28, 2012—one week earlier than expected. This early release of the new movie from Gold Circle Films and Universal Pictures will precede the musical comedy’s wide release, which continues as previously scheduled on October 5.
The decision to open the film in select theaters early resulted from a number of factors, led by the wildly positive moviegoer feedback for Pitch Perfect from early screenings and indicators of a very engaged core audience avidly anticipating its release. Universal is promoting Pitch Perfect with the most extensive screening campaign in the studio’s history. Over the past few weeks, hundreds of screenings ofPitch Perfect across the country have consistently received raucous audience response.
Those screenings have also created regular spikes in social-media conversation that far outpace similar films at the same stage. Fizziology, the leading social-network monitoring company, notes that the sentiment for Pitch Perfect in social media conversation is more than 90 percent positive. Just last week, following the airing of a single television ad for the film in the mid-season finale of ABC Family’sPretty Little Liars, three separate topics related to Pitch Perfect became trending topics on Twitter: the film itself, the character of “Fat Amy” and the song “No Diggity” that was featured in the spot.
Beca (Anna Kendrick) is that girl who’d rather listen to what’s coming out of her headphones than what’s coming out of anyone’s mouth. Arriving at Barden University, she finds herself not right for any clique but somehow is muscled into one that she would never have picked on her own: alongside mean girls, sweet girls and weird girls whose only thing in common is how good they sound when they sing together, in the new out-loud comedy Pitch Perfect
To encourage fans to grab their friends and see Pitch Perfect, Universal has teamed with Fandango and MovieTickets.com on exclusive offers for the early screenings. Those who buy three or more tickets on Fandango to any showing of the musical comedy will receive one additional ticket to the same showing at no charge. As well, those who purchase tickets at MovieTickets.com will get $5.00 off their purchase of two or more tickets to the show. For more information about the promotions and a list of theaters showing Pitch Perfect, visit www.pitchperfectmovie.com/tickets.
