On Sept. 24, Nickelodeon will bring its flagship Worldwide Day of Play (WWDP) event to Washington, D.C. for its biggest celebration of active play in the eight-year history of the initiative. The network will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles. “The Road to Worldwide Day of Play” promo campaign highlights The Big Help site www.thebighelp.com, where kids can get more information about the WWDP celebration event in D.C. and the local events in their area. Every state across the U.S. is expected to take part in Nickelodeon’s WWDP and more than 3,000 local events are anticipated.
Nickelodeon’s teen stars catch waves, play tennis, skateboard, and enjoy other outdoor activities in a new promo campaign that shines the spotlight on the network’s signature health and wellness event – Worldwide Day of Play (WWDP). “The Road to Worldwide Day of Play” spots encourage kids and their families to get up and get active and features cast members from Nick’s popular live-action series, including Big Time Rush (Kendall Schmidt, James Maslow, Carlos Pena and Logan Henderson), Victorious (Victoria Justice, Daniella Monet, Leon Thomas III), iCarly (Jennette McCurdy and Nathan Kress) and True Jackson, VP (Keke Palmer). Also featured are the stars from Nick’s newest shows, Bucket and Skinner (Taylor Gray, Dillon Lane) and Supah Ninjas (Ryan Potter, Carlos Knight).
Additionally, Nickelodeon’s TV channels and websites will go off the air and offline during Worldwide Day of Play from 12 p.m. until 3 p.m. (ET/PT) to encourage kids across the country to participate in the celebration of healthy and active play.
Check out the promo video below.. will you be participating in the World Wide Day of Play?
See you in DC when Worldwide Day of Play comes to DC – September 24th!
I completly understand the reason behind this, however, my kids will b @ home by their elves that day due to mom and dad having to work so that they have a roof over their heads. I don’t think its fair for the kids who CAN’T go outside during that time, r they supposed to watch movies during this time, cause they dont go outside when one of us r not here. I feel more thought then “every kid in America, and their situation r exactly the same” should have been put into it. Sorry just my opinion, n everyone has one just wanted to voice mine
Hello DC,
I lived in Jersey for a few years and am now stuck in Grand Cayman working, so I just want to wish all of you a wonderful playday. And by the way my birthday happens to be September 24th. So please enjoy for me as well but keep it safe. Duanne Linsey Ebanks